Downtown Connections: “Let’s Get Visual” Workshop Set for Mar 13

Downtown Connections: “Let’s Get Visual” Workshop Set for Mar 13
March 8, 2023 Lise Grato

For our first Downtown Connection, Albany Downtown Association’s Economic Vitality Committee is excited to bring you Let’s Get Visual, a workshop with internationally recognized presenter Linda Cahan.

Topic: Let’s Get Visual – Learn about visual merchandising and how to enhance your on-street presence!

Date: Monday, March 13 – 5:30 – 7 pm (doors open at 5:15 pm)

Venue: The Venetian / The Grove Church – 241 1st Ave. W, Albany

Cost: ADA Members – FREE.

Non-members – $25/business (1-2 people)

RSVP: Call (541) 928-2469 or email to reserve your space. Payments can be made by phone or at our office.



  • Email us a photo of your business window and you may even see an idea just for you in Linda’s presentation. (Photos should be taken straight on, not at an angle.)
  • Learn about our upcoming Downtown Window Makeover opportunity!!


Without a large corporation backing them up, independent retailers, restauranteurs, and business owners have to be their own marketing, visual merchandising, advertising and merchandising team. It’s a lot and often windows and display end up at the bottom of the to-do list when they belong in the top five.


In an hour and a half, you’ll discover how to enhance your on-street presence to attract customers to your shop or business.


You’ll learn the do’s and don’ts of window presentations with many affordable ideas! Local stores will be featured along with many in the Portland area and parts of Washington.


Learn how Emotional and Sensory merchandising create a memorable bond between your store and your customers starting with our true, base natures and what attracts or repels us.


Which are the best colors to use in your windows and why? You’ll never forget how and why yellow works and how red makes people feel – as well as how to use color to influence your customers and create more sales. This is important knowledge for every aspect of your shop and business.


Whether you’re an experienced retailer or new to the field, this quick-paced seminar will offer new information, creative ideas and some interesting, cost-effective tips to help your business grow.


About Linda Cahan

Linda Cahan is an internationally recognized expert in visual merchandising, store design and renovations with over 40 years of marketplace experience.


Linda’s breadth of experience is in all segments of retail working with hundreds of independent retailers as well as major retail corporations as a visual merchandising and store design consultant. She was featured on MSNBC’s show “Your Business” in a show about the importance of window displays as well as interviewed in the New York Times, Wall Street Journal and NPR on retail design topics.


Linda taught visual merchandising for twelve years at Parsons School of Design in NYC and at The Art Institute of Portland for eight years. She gives seminars on a wide variety of retail topics nationally and internationally and has been a columnist for Gifts & Decorative Accessories Magazine for 25 years, Spa Retailer for 11 years, RV Pro for 2 years and has written many columns for other B-to-B retail magazines.


Linda is the author of: “100 Displays Under $100,” “Feng Shui for Retailers” ST Publications and “A Practical Guide to Visual Merchandising” Prentice Hall.